Communication Tip #9: Keep it Simple!

by Betty Lochner on January 19, 2014

words are energyTIP #9: Be succinct

The more the words, the less the meaning,

and how does that profit anyone?
~ Ecclesiastes 6:11

If you want someone to understand and remember what you are saying, you need to keep your message simple and stick to making only a few major points.  The more succinct your message is, the more likely you are to get your points across.

Don’t try to make more than three to five points at a time. If you make this a habit when you are giving a presentation, sharing information, or trying to persuade someone to see your point of view, you will greatly improve your chances that your message will be heard and remembered.

Keep your message uncomplicated and use simple language.  Stay away from technical terms, unnecessarily big or “academic” words, jargon, and acronyms as much as you can.

 This week:

Take an opportunity each day to make your point in as few words as possible. Work on keeping your communication straight-forward and simple.

Think about the words you choose and don’t make your message too complicated.


Betty Lochner

Betty Lochner is a communication specialist, author, and professional speaker who teaches individuals and organizations how to make small changes that make huge differences in their relationships at work and home – improving morale, confidence and productivity. She is the author of Dancing with Strangers: Communication skills for transforming your life at work and at home and 52 Communication Tips. Both are also available on For more information on communication training and services, visit




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